Did you know that March is Frozen Food Month? And did you know "Frozen foods are cool again" and "industry experts indicate that 2015 marks the start of a resurgence in the freezer aisle as consumers look for alternatives to other packaged foods"? Of course you didn’t, you cabbage head! Obviously the National Frozen & Refrigerated Foods Association, Inc. hasn’t told you yet.
I came across this goldmine when I was searching for food related things to write about this month. While I’m probably giving them more publicity than I should, I couldn’t resist exposing the hilarious attempts of a PR agency to make frozen foods seem cool. Sure, they might be convenient sometimes, but cool? Come on, lets be reasonable…
Regardless, lets see what the NFRFA has to tell us (my thought in red itallics):
NATIONAL FROZEN & REFRIGERATED FOODS ASSOCIATION FROZEN FOODS MESSAGING
- Frozen foods were first introduced to the masses in 1930, but the practice of freezing food for the purpose of preserving freshness has been around for centuries Gosh really?
- America has particularly embraced frozen food in relation to innovation:
Microwaveable frozen meals – aka the TV dinner – were invented in the early 1950s Well, not really…the TV dinner was “invented” in the 1950s, “microwaveable frozen meals” came much later, it even alludes to that in the next bullet point
- The introduction of the microwave oven for home use in the 1980s solved mealtime issues for working parents God bless America, a hard working parent will never have to choose between feeding their child and work again. Keep on workin’!
- Innovations in cooking and packaging including self-rising pizzas, steam-fresh vegetables and varied serving sizes from family portions to single-serve were introduced in the early 2000s Really, it took that long?
- The National Frozen and Refrigerated Foods Association is working to contemporize where and how we communicate about frozen foods to better align with consumer demand and today’s complex food environment Wanna meet up down at the local cafe and talk frozen foods? I mean, its so complicated, I don’t know if I’ll ever get it.
- People want real, simple, nutritious, delicious, affordable and customizable meals and snacks and all of these wants can be met in the freezer aisle Aren’t meals more customizable, among other things, if you just cook them yourself…just a thought
Frozen foods include healthy produce, perfectly-portioned meals, a variety of ethnic cuisines and dishes to meet strict dietary needs. Whats this fixation on "perfectly portioned meals"? And “ethnic cuisines and dishes” makes the NFRFA sound like racists who are afraid to say “Chinese and Mexican food”
**Core Key Messages **
- The freezer aisle comprises 3,700+ different, delicious foods ranging from nutrient-rich fruits and vegetables to decadent ice creams and novelties
- Captured at the height of ripeness
- Prepared and seasoned by expert chefs Why would anyone go to a restaurant ever again!?
- Designed to meet a wide variety of tastes and menu needs "Menu needs"?, what are we, five? Wants do not equal needs…
- Convenient and no waste (i.e., perfect portions) PERFECT PORTIONS!!!
- There are a variety of different cuisines represented in the freezer aisle, including options that cover snack-time, breakfast, lunch, dinner, entertaining and specialty food occasions Too bad, what I really want is a frozen brunch. Darn.
- Asian and Hispanic cuisine is increasingly popular across the country, and you can find a wide variety of these flavors in the freezer aisle
- Frozen foods offer great value, from perfectly-portioned meals to ingredients and produce that leave nothing to waste PERFECT PORTIONS!!! NO WASTE!!!
- Freezing is the best method for preserving food
- It’s been a natural, trusted practice for centuries
- Preserves foods at the peak of freshness, from the moment they’re harvested or procured Have I heard this before somewhere?
Fortunately for every PR agency working for the advancement of frozen foods there is some average looking guy who has taken matters into his own hands to keep you informed about frozen foods, which ones to eat and which ones are disgusting food like substances.